Did you know? Business model canvas

December 16, 2024 by Ezra Beloso

🚀 BUILDING YOUR SUCCESS

Do you have a business idea but don’t know how to turn it into a concrete project? Don’t worry, there’s a tool that can help you: the Business Model Canvas. The BMC was developed by Alexander Osterwalder and Yves Pigneur to be a strategic management and entrepreneurial tool.

✍🏻 HOW DOES IT WORK?

Key Partnerships → Who are your partners/allies? Which partnerships can give you a competitive advantage?
Key Activities → What are the essential operations you need to manage?
Key Resources → What do you need to achieve your value proposition? (People, technologies, skills)
Value Propositions → What is the thing that makes your offer unique? Why should they choose you over competitors?
Customer Relationships → What type of relationship will you build with your customers?
Channels → How will you reach your customers? What platforms and tools will you use?
Customer Segments → Who are your ideal customers? What problems do they want to solve?
Cost Structure → What are the main costs and how can you keep them under control?
Revenue Streams → How will you monetize your offer? (Direct sales, subscriptions,…)

📊 WHY IS IT SO USEFUL?

The BMC allows you to keep every aspect of your business idea on a single page, helping you visualize the business model in a cleaner and more immediate way. By answering simple questions, you are starting to build an effective model.

💡WHICH ARE THE ADVANTAGES?

Clarity and focus → it allows you to have a complete picture of your business
Risk reduction → it analyzes your business by identifying weak points
Identification of opportunities → it allows you to discover opportunities and new areas to explore
Presentation to partner or investors → it is a perfect start to present your business idea to potential investor, partners or clients

✴️ AND NOW? JUST TRY IT!

You can start with a blank sheet of paper and draw the blocks. Don’t stress about everything being perfect on the first try, the BMC is a flexible tool: you can edit and refine it as you develop your idea!

Article by Ezra Beloso, edited by Andrea Stramondo